As a business owner, you have to make many decisions when you choose to promote your startup on digital medium.
- Selecting an author for the blog posts
- Finalizing a design for the website
- Selecting the social media platform to work with
- Finding an SEO specialist to manage your search engine rankings
- And the list of responsibilities goes on and on…
Another factor to contemplate on is whether to use stock images or custom photographs in your marketing tactic.
The power of images
They say an “image speaks a thousand words” and is an integral part of marketing. In fact, studies report that when an individual hears information, he or she is likely to remember only 10% of it three days later. However, when the same information is paired with an image, the recipient is likely to recall 65% of the same after three days.
In a study of over 1,000 articles, BuzzSomo discovered that articles with an image every 75 – 100 words receive double the social media shares.
Image-rich posts on Facebook also receive 2.3X more engagement than those that lack photos.
Simply put, the importance of images cannot be neglected. Whether you use readily available stock photos as part of your marketing strategy or hire a professional food photographer in Dubai for your requirements – images are a significant.
The Stock of Stock images
Stock photos are existing images created by various photographers for different niches. Some are readily available free while others require a small licensing fee for use. Additionally, stock photos are very popular nowadays as many marketers see it as an immediate benefit of cutting cost.
On the other hand, finding the right stock image for your specific niche can take days. Since they are ordinary pictures and lack originality – most viewers find them ‘boring’ and non-appealing.
- Easily accessible
The art of custom photography
Although budget is a major deciding factor between custom and stock photos – the later offers more benefits when it comes to enhancing user’s experience.
Original photographs are unique and allow you to show your product/service exactly as it actually is. They represent your brand’s originality to the audience. In fact, with stock photos, you always run the risk of having the same image as other websites, and even your competitors.
According to MDG Advertising, 67% of online consumers rate high-quality images as an important factor in their purchase decision. Another study by Nielsen Norman Group reveals that using detailed photos is more appealing than generic, stock images.
- Original and detailed
- Shows transparency
- More appealing to the viewer
- Increases revenue
- Versatile and can be used on numerous places
- Creates a lasting first impression
- Costly but long-term investment is far greater than the initial cost
If you must use stock photo, make sure they are not over-used or appear as dramatically fake visuals of your product.
However, we highly recommend taking the risk and using your own custom images for your hospitality business. Not only will they represent your brand with accuracy and originality but also maximize your marketing goals.
If you need assistance of a food photographer in Dubai, contact us at GLMA Studios. We are a professional food photography service and help you create tempting images of the product/service you offer. Get in touch with us today for a free quote and consultation.